If you scroll Instagram and think “this could be better,” keep reading.

If fashion, thrifting, upcycling, and culture are already part of how you think and create, this role will feel natural.

We’re building Darzy, an AI-powered platform that transforms old clothes into redesigned, story-driven fashion.

The focus is on AI × fashion × sustainability × identity.

We’re looking for someone who can create content that people feel, share, and come back to.

What you’ll own

• Instagram - reels, posts, stories, growth

• Storytelling - turning garments and transformations into content

• Community - building an engaged audience

• Voice - shaping how Darzy sounds and shows up

• Experiments - testing formats, hooks, and series consistently

You’re a strong fit if

• You’ve grown something from 0 → X (share actual numbers)

• You understand what makes content shareable

• You can write strong hooks, captions, and short-form stories

• You move fast and iterate quickly"

• You’re comfortable working in an early-stage environment

• Strong knowledge of (Canva, Video editing for reels and few AI tools)

Bonus:

• Fashion / thrift / upcycling content experience

• PR, communications, or storytelling background

• Experience building or managing a community

The role

Paid (early-stage, lean setup)
Ownership of content and brand voice
Opportunity to grow into a full-time role